The plush ride-on is a new and unique concept brought to market by our talented team of designers. The success of this new category in ride-on toys is a shining example of our studio’s ability to concept, execute and market something truly groundbreaking and new. Exercising complete control over every design and marketing detail, from concept development, product and packaging design, promotional photography, videography and all marketing assets, through to social media and influencer campaigns, our team has orchestrated the phenomenal success of this new category completely in-house.
The popularity of our first Stable Buddies Ride-On led to our licensing partnership with Nickelodeon and a distribution deal with Walmart to design and promote the Paw Patrol Skye, Marshall and Chase Plush Ride-Ons. This collection made the prestigious 2018 Hottest Toy List by Toy Insider. These adorable pups have been featured on a Walmart.com landing page and enjoyed prominent in-store placement at Walmart stores nationwide for three years.